Get Beyond Good Company: Next Generation Corporate Citizenship PDF

By Bradley K., Mirvis, Philip H., Rochlin, Steven A. Googins

ISBN-10: 0230609988

ISBN-13: 9780230609983

ISBN-10: 1349540102

ISBN-13: 9781349540105

The authors have carried out vast learn into the position of commercial in public existence. This e-book takes a practice-oriented examine company citizenship, and makes use of genuine, backstage examples from recognized businesses to teach that for plenty of organisations social accountability is changing into extra built-in into company strategy.

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Extra resources for Beyond Good Company: Next Generation Corporate Citizenship

Example text

Does it surprise you that, on recent count, there are over fifteen thousand Internet “hate sites” that rail against specific companies and brands? Have you seen alternative media that tout “Starsucks coffee,” “Calvin Klone jeans,” and the “Killsbury” doughboy among other ad-busters? The research team at the Center tracks these diverse kinds of data and meets regularly with member companies to understand what they are up to and to hear their take on trends. Three points stand out: T • Public perception of the role of business has changed substantially since the 1970s; • New expectations and responsibilities are being thrust on companies; and • The current business model is on a collision course with society unless companies recognize that society’s issues are affecting—positively and negatively—their long-term business success.

These contradictory implications for business and society display the two faces of globalization. In other times, a national government or coalition of nations has been able to take control of challenges and respond with new policies and remedial programs. Today governments have their hands tied by the forces of globalization, and it is uncertain who will respond to the new challenges. In the absence of a global governance structure, the greatest responsibility to manage the effects of globalization may fall on its greatest benefactor: business.

We have noted the Goldman Sachs research that showed that firms with the strongest environmental, social, and governance records outperformed the market and their peers from 2005 to 2007. ”18 Nevertheless, two points should be mentioned about this kind of research. First, several of the academic studies found a negligible relationship between social and financial performance. The results seem to depend on the industry studied and trends in its sectoral market. Second, it is not clear what causes what.

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Beyond Good Company: Next Generation Corporate Citizenship by Bradley K., Mirvis, Philip H., Rochlin, Steven A. Googins


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